GET A DESIGNATION
CELA, CBDA and CREN Certifications included in the Member
Consistently & Effortlessly
Become a high-impact agent with the expertise needed to excel through strategic business development and predictable lead generation techniques with a new certification course by Rich Casto - Certified Business Development Agent.
CERTIFIED BUSINESS DEVELOPMENT AGENT
Certificate of Completion sent after completion
Receive CBDA logos to promote your new skillset in your marketing
2-hour course is designed to fit into your busy schedule
On-demand video lessons available on smartphone, tablet, or desktop
Get instant access to the course after payment
No yearly renewal fees
What You'll Learn in This Course
"This certification isn't just theoretical; it's packed with actionable insights, real-life case studies, and practical exercises that you can implement immediately to see tangible results."
Rich Casto
Formerly taught in-person only, Rich Casto, creator of Certified Real Estate Negotiator and Certified Listing Professional, has developed another tailored curriculum that addresses the unique opportunities real estate agents have in developing their business.
Elevate Your Real Estate Career with Expert-Led Strategies by Rich Casto
Listing Presentation Slides and Outline
Incorporate the slides from the course into your own presentation or simply edit the Powerpoint file
Certified Listing Professional Digital Certificate
Receive a CLP Certificate which provides formal recognition of your new accomplishment
Official Logo to Use in Your Marketing
Display your new designation in marketing pieces to set yourself apart from the competition
50,000+
Real Estate Business
Development Students
75,000+
Total number of agents who trust us with their business
100,000+
Number of agents Rich Casto has coached and trained
What Does CREN Cover?
Focusing on different approaches to negotiating, the psychology of buying, and principles of persuasion, this course will teach you:
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Having a specific negotiation strategy is one of the most important factor sellers and buyers desire.
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The RIGHT negotiation strategies allow agents to achieve higher goals.
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CREN agents achieve higher client satisfaction and referrals.
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Understand the influence of personality styles in the negotiating process.
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Learn to present your new skillset to clients & be paid for your advanced talents.
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In only a few hours, you will be well-equipped to negotiate for your clients.
Certified Real Estate Negotiator
Get instant access to the course after payment
Watch trainings on desktop, tablet, or smartphone
Download Workbook to take notes
Receive official CREN designation and certificate after taking exam
Receive official CREN logo to use in marketing after taking exam
Complete the Course at Your Own Pace
Gain greater confidence in negotiating for buyers and sellers!
What You'll Learn in This Course
YOUR INSTRUCTOR
Rich Casto
With over 30 years of experience, Rich is a recognized industry leader and has held a broker’s license and practiced real estate in four states and has consulted, coached, and trained over 100,000 agents across the country. He established the nationally-recognized Certified Real Estate Negotiator (CREN) designation in 2009 and has since certified over 25,000 agents.
Rich has personally facilitated and negotiated over 60 mergers, acquisitions, and joint ventures totaling over $40 billion across three states and is still highly sought after to negotiate successful outcomes for clients, agents, and broker owners.
Listing Presentation Slides and Outline
Incorporate the slides from the course into your own presentation or simply edit the Powerpoint file
Certified Listing Professional Digital Certificate
Receive a CLP Certificate which provides formal recognition of your new accomplishment
Official Logo to Use in Your Marketing
Display your new designation in marketing pieces to set yourself apart from the competition
Over 100 Agents Per Day Across the Country are Enrolling for This Certification. Don't Miss This Opportunity.
What You’ll
Learn in CELA?
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How to craft your value proposition that will clearly separate you from the competition
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How to get sellers to price their homes competitively without a struggle
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Different seller objections and how to approach each one
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Presentation skills that will instantly earn sellers’ trust
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A step-by-step listing appointment outline guiding you from entering the home to signing the agreement
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How to approach a referral listing appointment versus a cold listing appointment
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What truly gets a home sold for the best price and in the shortest time
Certified Listing Professional
Get instant access to the course after payment
Watch trainings on desktop, tablet, or smartphone
Download a listing presentation outline that top agents use
Receive official CELA certificate after taking exam
Receive official CELA designation logo to use in marketing after taking exam
Complete the Course at Your Own Pace
Gain greater confidence in negotiating for buyers and sellers!
Listing Presentation Slides and Outline
Incorporate the slides from the course into your own presentation or simply edit the Powerpoint file
Certified Listing Professional Digital Certificate
Receive a CELA Certificate which provides formal recognition of your new accomplishment
Official Logo to Use in Your Marketing
Display your new designation in marketing pieces to set yourself apart from the competition
What You'll Learn in This Course
TESTIMONIALS
“Real, practical, step-by-step procedures that if used, will make an incredible difference. I used this program and presentation to beat out one of the top brokers in our area.” - Josh Coates
“Got some top notch points on how and when to discuss critical issues with your potential client!”
-Edwin C.
" I learned some new strategies that I will implement. I thought the course was great and I would recommend it to other agents. " - Gary R.
"I literally walked into a presentation the same day we learned it and presented it for the first time. The sellers were absolutely blown away! I was able to price the home competitively and sell it in just over 60 days!"
- Josh Coates
“Very enriching training to expand my thinking. Thank you!”- Antonio A.
"I took the course and I realized that I needed to sharpen my listing presentation. I am very pleased with the change in my attitude and it has increased my confidence!”
- Mary Lou Bell
"Thank you for a great course specific to residential reaal estate! Very concise, but extremely relevant to the way we do business today in the information age"- Gary F.
“Loved the information and presentation. I have something solid to work with when negotiating."
-Lynn G.
“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes." -Richard A.
" I am so very excited to put these strategies in place! Thank you for the tips." - Christine G.
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Weekly Live Coaching Calls
Coveted Certification & Designation Courses (valued at $49+ each)
Library of Masterclasses
Weekly Live Market Update Videos
And So Much More!
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